Magento is a feature-rich, professional open-source ecommerce solution that offers merchants complete flexibility and control over the look, content and functionality of their online store. Magento’s intuitive administration interface contains powerful marketing, merchandising and content management tools to give merchants the power to create sites that are tailored to their unique business needs, putting no constraints on business processes and flow. When Magento was released in 2007, it transformed the ecommerce platform market. In a period of 18 months, Magento surpassed one million downloads and now records billions of dollars of transactions worldwide by tens of thousands of merchants. Purchased by eBay in early 2011, it continues to be the fastest growing ecommerce platform in the world.
Magento is written in PHP and utilises the Zend Framework (which is MVC based) and uses an EAV-based MySQL database. The system is highly modular and Magento’s architecture handles module database schema updates automatically.
How to Install Magento
Step 1: The first thing you need to do to install Magento manually is to download the latest installation package from the official Magento website.
Step 2: Next, you must upload the installation package on your hosting account through your cPanel -> File Manager or using an FTP client.
In case you want the Magento installation to be primary for your domain (i.e. to run from http://yoursite.com), you need to extract the content of the installation package in the public_html folder. On the other hand, if you want it to be in a subfolder like http://yoursite.com/store/ you need to extract the content to public_html/store/.
Once you upload the package, you can extract it through your cPanel -> File Manager.
Step 3 Create a MySQL database and assign a user to it through cPanel -> MySQL Databases. Remember the database details, since you will need them during the script installation.
Step 4 Go through the Magento installation process
In our example we will install Magento in the public_html/store folder. Once the package is uploaded and extracted and you have a MySQL database, navigate to http://yoursite.com/store:
Click on the check box next to “I agree to the above terms and conditions” and click on the Continue button.
Now, choose the preferred Time Zone, Locale and Currency and press the Continue button.
Next, enter the database details: Database Name, User Name and User Password. You can leave the other options intact. Make sure that you place a check on the “Skip Base URL validation before next step” option. Then, click the Continue button to proceed.
At this point you should enter the personal information and the admin login details which you want to use. You can leave the Encryption Key field empty and the script will generate one for you. Once more, click the Continue button.
Finally, Write down your encryption key; it will be used by Magento to encrypt passwords, credit cards and other confidential information.
Now can configuration usually complete, You can create Category and add Product etc.
Magento Enterprise Features in-depth: