September 29, 2012 / IST / Social Media.

When it comes to interacting via social media channels, there’s the perception that young people are the masters at it. But while this may be true in some respects, we often neglect to explore the impact of adult interaction and sharing.

A new study conducted by the Pew Internet & American Life Project found that online adults may not be slouches after all.  56% of adult internet users admitted to be active and frequent posters of multimedia content—for many this means uploading pictures on sites like Facebook, Twitter, Pinterest and Instagram; or simply uploading a video to YouTube and other video sharing sites.

Pew went as far as to segment the online adult sharing into two categories, Creators and Curators. The creators (people who share their own photos and videos) were much higher than curators (45% and 18% respectively).

Joanna Brenner, co-researcher in the study feels that the internet is just about the right fit for the two categories of distributors: “The internet has always been a platform for creators and curators. Now, as social media services continue to grow and expand, the tools are more visual and social, and that seems to be attracting special audiences of early adopters.”

Perhaps what is even more promising is that online adults are fast becoming ‘true content distributors’; of all online adults, 32% were found to be actively creating and curating content. This emerging trend says that the internet will be rich with original content for a long time to come.